Keyword research is the practice of researching common, industry-specific words and phrases that are driving search traffic to search engine result pages and its a most important step in SEO. This is the first time-tested first step in search engine optimization (SEO) for any website.
What purpose behind the keyword research?
The purpose of doing keyword research is to find the words and phrases that users are searching for on Google and other major search engines. These terms relate to the products and services on your site. Now, more than ever, keywords have a growing focus on the intent of the searcher.
A great deal of keyword research takes time to understand your audience and the questions they ask, then find ways to answer those questions in your content using a mix of keywords and phrases.
What happens if you do not select the right keyword?
If you have chosen a keyword that is unrelated to your website or niche and you have placed those keywords in your blog post, then it is more likely that your blog post may be ranked higher in search for a shorter period of time. Okay, but you can lose traffic and the user won’t stick to your site because the wrong keywords can confuse users.
Eventually, this behaviour will be caught by Google SERP and you may lose your traffic and potential users. This scenario will increase the bounce rate of your site and it will lead to losing your overall ranking.
Obviously, this is a bad factor for your website and it will also increase the spam score. Be sure to choose the right keywords for your site. so the Best Company SEO360 in Delhi this company are providing the best keywords in your websites
In any Algorithms, Blogs, Google did not say how many types of keywords are there, but Users have divided them into categories to define keywords.
If the user put any word on search engine this is known as keyword it may be a single word, two words, or a sentence, or a question
They are defined into two categories Short or long-tail keywords
1. Short-Tail Keywords
Short-tail keywords are also known as popular keywords. These keywords have 2words or less. On this keyword, search volume is too high and competition is also high. This type of keyword is very competitive.
2. Long-tail keywords
These keywords have more than 3 words. They are slightly different from short-tail keywords. It has low search volume and competition. But due to these factors, it is easy to rank for long-tailed keywords. You may get less traffic to your website with these keywords but you may get higher CPC and quality traffic.
Best free keyword research tool
- Ubersuggest (free)
- WordStream’s Keyword Tool (free)
- Google keyword planner
- Soovle (free)
- Search Term/Query Reports (free-ish)
- Keyword Sheeter;
- Answer the Public;
- Keyword Surfer;
- Bulk Keyword Generator;
- Google trends